November 2003
FLORAGRAM
of the Northwest Florists Association
 

Keeping Your Customers Happy Will Always Pay Off

Providing a high level of customer service is the most cost-effective marketing investment you can make. Research consistently shows that it costs five times more to attract a new customer than it does to keep one you already have. However, businesses continue to pour money into marketing to new customers instead of concentrating on developing long-term relationships with their existing clients.

What's even more enlightening is that, at any given time, 25 percent of customers are dissatisfied enough to be looking for some other business that could better meet their needs. Research also shows a compounding problem: only one in four of those disgruntled clients will ever tell you that they are dissatisfied.

For more of this story, click on or type the URL below:

http://www.gazettetimes.com/articles/2003/10/06/news/business/monbiz03.txtI

This issue brought to you by:
Floralife, Inc.

~ Benjamin Disraeli
 

October is Membership Renewal Time . . .

... and renewals are pouring in! Don’t miss out on all the benefits of your NFA Membership. Please fill out the renewal form you received in the mail and send it in with your dues payment. If you did not receive your form, just give us a call with your info and a credit card number.
 

UPCOMING EVENTS !

Nov. 9th
“AIFD Across America”
Portland, Oregon

Nov. 20th
UFG’s “Home For the Holidays”
Burnaby BC

Jan. 13th
Design Workshop
Floral & Hardy
Spokane WA