|
To Help You This Season
From
an article by Rich Salvaggio, AIFD, AAF, PFCI
Candles can illuminate your designs. The
addition of a simple candle can add variety to
your design and help create a unique item.
They provide:
-
Additional Color
-
Ambiance and Romance
-
Aroma
Follow these suggestions for candle safety:
-
Surround the base of the candle or the
holder with aluminum foil.
-
Square of the bottom of the candle for
stability.
-
Use commercial, plastic candleholders with a
point on the bottom to be inserted into the
floral foam
This
issue brought to you by:
Design Master Tool, Inc.
Helping
You Control Costs
SAF’s new online worksheet can help you control
the cost of your goods sold, your profitability.
Sten Crissey, AAF,
Crissey Flowers, Seattle, helped develop the
easy-to-use worksheet because “it’s important to
maximize operating margins” in this “highly
competitive market.” The worksheet is free
to SAF members at
http://www.safnow.org
Your Own Newspaper Column?
 Did you know that a
column gets higher readership than the typical
display ad, yet uses only 8" of space?
Words and Roses offers florists the
opportunity to have a weekly column featuring
stories and anecdotes from their shop in a local
newspaper without having to do any writing. For
a small weekly fee, they do the writing for you
and you get the exposure. For more information,
check out their website at
Wordsandroses.com or call them at
503-591-7978.
Our President, Jim
Schulte, has been under the weather. We wish him
a speedy recovery.
UPCOMING EVENTS !
Jan. 13th
Design Workshop
Floral & Hardy
Seattle, WA
April 17-18, 2003
Floral Extravaganza
Linn County Fair & Expo Center
Oregon
New California Cut Flower Buyer’s Guide
The
California Cut Flower Commission (CCFC) has released the third edition of its
Buyers Guide. The Buyer’s Guide can help wholesale florists and supermarket
floral buyers purchase fresh product from California growers and shippers.
Contact information including websites and “who grows what” are available.
The
Buyer’s Guide ($19.95), which also contains specific details about the many
flowers and greens available from California, has a companion book,
CCFC Flower &
Color Guide ($6.95), which is designed specifically for retailers and contains a
four page color chip chart. Both books can ordered by calling the
CCFC office at
831-728-7333.
A Business Reminder
Return on Investment:
Net Profit Before Tax
Net Worth
Indicates the percent of return on funds
invested in the business.
Gross Margin:
Gross Profit
Sales
Measures the percentage of revenue remaining
after subtracting cost of goods sold.
Inventory Management:
Costs of Goods Sold =
Inventory
Inventory
Turnover
Number of Days in Period =
Inventory
Inventory Turnover
Turnover Days
This will tell you how you’re managing your
inventory. Every time your inventory turns, you
should be making a profit.
Quote of the Month
As tools become rusty, so does the mind: a garden uncared for soon becomes smothered in weeds; a talent neglected withers and dies.
~ Ethel R. Page
|
